Teach 2 Dumb Dudes

William Branum: Helping Veteran's Mental Health With CBD

June 27, 2022 Joe Bento Season 2 Episode 11
Teach 2 Dumb Dudes
William Branum: Helping Veteran's Mental Health With CBD
Show Notes Transcript

 William Branum is a Navy SEAL veteran with 26 years of service. He's the CEO of Naked Warrior Recovery, and they help people recover from stress, anxiety, pain, and trouble sleeping through a change in mindset and the use of CBD. Their  mission is to and to reduce veteran suicide from 22/day to 0. 22 to 0!!! https://nw-recovery.com/ Use code DUMBDUDESCBD to get 20% off your order!

Bento:

What's up everybody. Welcome to another episode of teach two dumb dudes um, bento I'm with my boy Bobby today, we're talking to William Branham. William is a Navy seal veteran with 26 years of service. Currently he's a CEO of naked warrior recovery. He helps people recover from stress, anxiety, pain, people have trouble sleeping a lot of PTSD from veterans, of course. And he kind of steps through and changes their mindset of C very informative podcast. He really knows the stuff about CBD. We also talked about, you know, being a veteran what it's like coming outta the military. Really good dude with some really good insights. We had a lot of fun with this one Hey William, what's happening? How's it

William:

going? It's another day in paradise. How you guys doing? Oh

Bento:

yeah. Good. Where, where are you out of?

William:

Hawaii. Oh

Bobby:

yeah, you weren't, you weren't joking then you really are. I don't

Bento:

think we could be further away. We're over here in Rhode Island,

William:

Rhode Island. I mean, I, I say it all the time and my, my wife actually makes fun of me for saying it just another day in paradise. Like I don't say it like that. I can't cooler than that.

Bobby:

Sure, sure. Well, yeah, I believe you well, thanks. Thanks so much, William, for your time. Thank you so much for coming on and, and talking to two dumb dudes. We were really excited to have Y on not only you know, because you're a veteran, but because you've kind of leaned into the CBD stuff and especially promoting mental health for veterans, which is always big for me. I, myself am a veteran as well. I did four years in the army signals, intelligence analyst, you know a what analyst signals

William:

intelligence analyst. Gotcha. Yep. I know what you're saying. Yep. I

Bobby:

know what you did. And Yeah, man. So we really just appreciate your time, you know, and like I said, coming on and, and talking to us a little bit about what you've been up to especially the get naked stuff. The first time I saw it, I was like, wait, what? Get naked, hold on. But then I dug a little bit, a little bit deeper and I you know, picked up the five seal secrets and red real got. And so that was pretty cool. That was pretty cool. So tell us a little bit about that, you know, your post military career and kind of how you get started in all this, you know? Yeah.

William:

So so this is sort of my story. So I spent 26 years in the seal teams, really 23 of my 26, cuz I took me three years just to get the seal training. And once I got there, I found out it was a lot harder than I thought it was gonna be no big deal. That's what we signed up for. and and I did my time, I retired as a, as a senior chief in E eight in army terms. That was like a. A master Sergeant or a upper Sergeant. I was a first Sergeant basically. And it, it for the, for army folk that might be listening. And and when I retired, I like to say that is the, the, the hardest military mission I've ever been on. So, you know, and I've, and I've been on one or two in my, in my time in the military, just one or two Yeah. And, and so you know, the, the kind of analogy I've been using that, that lately, is that the best way I can kind of describe it is if you've ever seen the movie the advantages where Thanos like snaps his fingers with the glove and the rings and the whatever stones and makes half the world's population disappear. Yep. It was kind of like that, where I had like a, you know, I had a purpose, I had a mission. Yeah. I had a team, I had a badass purpose, a badass mission and a badass team, and then overnight it was gone and it was physio. Yeah. And I was like, where's my, I don't like, I completely lost you. I got some baggage. What I like to call baggage. Yeah. I don't call it PTSD or anything else. I call it baggage, cuz it's from, we all have it. We all get it from all different places. Some of it's occupational hazards, some of it's from, you know, maybe not so awesome relationships. Maybe it's some stuff that happened to us as a kid or how we grew up or whatever. I think that's really

Bobby:

interesting that you say that because that was something I, you know, kind of recently, you know, discovered and started thinking about that. Like, you know, PTSD is not just a military thing that it does actually affect all kinds of people from all walks of life. And now that was one thing I remember when I found that out, you know, I really paused for a second and did some thinking, you know, because trauma is trauma. It doesn't matter how you get it.

William:

Doesn't matter where yeah, we all have it. We all have it from some of it's big trauma. Some of it's microtrauma, it's still trauma. And even that, that microtrauma can turn into big trauma later on because you know, pain is cumulative a little bit of pain over time, over and over and over turns into a lot of pain and or there can be like no real. Pain there, but it's like Phantom pain and it keeps hurting you. So, yeah. So I call it, I call it all baggage and you know, some of it we put in there ourselves and some of it, other people put in there for us and we carried around and we, we never really know how to, to like let it go or put it down. And so when I got out, you know, I pretty much just drank myself to sleep at night. You know, I had all this noise in my head from, from, from, you know, whatever mm-hmm and in order to kind of turn that noise down or doll it out alcohol was my medicine of choice. And, and I knew that wasn't like the right way to, to do it. But that was, that's really all I had at, at, you know, at hand. And I still, you know, I still do some government contract work. I still do, you know, maintain my top secret clearance. So I have to be very careful in what modalities I use to yeah, right. To help myself. So I eventually tried CBD. It's still frowned on upon by the military and, and other things like that. But I don't care because I tried it you know, and, and kind of. My story, if you will, is I tried it. I didn't notice anything really when I was taking it. Not really anything at all, but what I noticed when I finished it is, is, you know, over time, you know, water boils at 212 degrees and I was probably living it like 210 degrees. Like I was very close with that boiling point, like on a daily basis. And so it didn't take much to like set me off and like, you know, hit, hit those, those boiling waters. And so it was, yeah, it just on edge. Yeah. Yeah. And like the, like, everything is just like, so like overwhelming. And you wouldn't think like with, you know, some of our backgrounds and some of the things that we've done, you wouldn't think that like little things would like set us over the edge and it's really does God. I remember

Bobby:

when I first and when I first got back from my trip to Afghanistan, I went to block island Rhode Island, just like a little party, you know, island off the coast here. And I remember just going to a, a, they had a little venue there called captain Nicks, maybe. 60 people. And they had a live band playing. I was there with my brother-in-law and I turned to him. I was like, dude, I gotta get outta here. Like I can't do this. It's amazing.

William:

Yeah, yeah. Yeah. Like get me. Yeah. I, I need to leave. Yeah. And so does the

Bento:

military give just kind of way on that? Does the military give you any kind of. Help or training or like, do they prepare you in any way when it's time, when it's time for you to, you know, to go or get discharged or anything like that, or when, you know, when your time's up,

William:

it's so minimal. And I, I actually just had this conversation with someone, not that long ago, a couple weeks ago, you know, there's, there's a process for bringing you into the military. You have the recruiter, you have bootcamp, you have the whole like assimilation. Sure. Become part of the unit, go to your specialty school, go to your units, go to your like, and you, and like you make a whole career out of it, but there's a process for bringing you in there's orientation, in every step, right. E everywhere. And there's a, there's someone there to like mentor you along the way on the way out. There's a one week course that they teach you how to write a resume and maybe do a budget. And I don't really know much else outside of that. Maybe like check on your, get outta or something like that. Yeah. And it was like, well, you have to go to this. It's mandatory. So that's the only. Thing that the military has in place currently to help service members transition to civilian life. Wow. I mean, I was in the military, my entire adult life. So when I transitioned, I was like, I got a plan. I think I know what I'm doing. And it, the second I was gone, like, I was still doing my job returning emails the day before I retired mm-hmm before, like you're no longer in the military. And I was like, oh, I guess you guys need my Blackberry back and, and all this other stuff. So so I was in complete denial about getting out and because it's all I've ever known, it's all I ever wanted to do. And now I'm like, I have to like do something else. And, and I had another, like, I started at another, a company for consulting and what I found is it was a, it was a, it was a, a path that I didn't really like what I was doing because people were like, yeah, we'll, we'll hire, actually. We're not gonna hire you. We don't like consultants, consultants are basically thieves. And so that was the, that was the, the messaging I was getting pretty much like we've had consultants, they got something outta it. They got paid and we got nothing. I was like, I don't feel like you got nothing, but maybe you never know. And so. Some of the companies, they were like, okay, well, we've got this widget. You can sell our widget, but we're not gonna pay you because you're a consultant. You don't work for us. And if you, if you sell a bunch of it, then maybe we'll pay. I might, it doesn't work like that. Yeah. hold on. So, so I, I, I, I was struggling. I was trying to find my way. I, you know, I, I, I did all right in that world. Eventually I, you know, I have, you know, a service disabled veteran owned small business, so I could sell stuff to the, to the government. And so that helped put food on the table, you know, really. But that was not awesome either because it's a race to the bottom. Yeah. Like, and, and there are big companies who will take a loss to put you out of business. Oh yeah. So I was, fortunately I had. Enough connections from my time in the military, like people would give me special pricing in order to like win the bid or at least compete against the bigger players. Sure. So so I was able to like at least survive and then I eventually, you know, did some pretty good contracts in there. I, I snuck in under the table a couple times, so that was good, but I was not happy doing that. It was like, it was a grind that was

Bobby:

it's like constant hustle to pick those up. It was, was peas all day, like,

William:

yeah. And then like the, the system and the other system and like to get paid. Oh, you know? Okay. I just shelled out $250,000 to deliver a product. The process to get paid. It was like three months late. I'm like, bro, my credit cards are on fire over here. I need to like, get those things paid. So eventually you know, I was, I, I, you know, a year after I got out, I was in Virginia and I had lunch with a buddy of mine and, and I was like, and I had heard about CBD and I was like, I think I, I wanna try CBD. So I, I just mentioned it to him and I'm like, maybe after lunch, I'm gonna go see if I can find a CBD shop around Virginia. And he was like you want CBD? I've got some back at the house. He's kind of an Instagram influencer guy. And And so he gave me a bottle and that, so after, so I took it, I didn't really notice anything, but what I noticed is over time is I went from like two 10 to 2 0 5 to 200 to 1 95 to one 90, maybe 180 5. And I got outta that red zone. Right. And so, and I was like, oh, and some of like the aches and pains, you know, 26 years of service, I got, I got some bumps and bruises of course, and some other stuff. And so I, I eventually you know, I like the pains were just not as bad. They're still bad. They still they're still pain. They're just not as sharp. So, and then I stopped taking that CBD cuz I ran out of it and and then I started getting closer to that boiling point and I didn't notice it until I was like, I had like made progress and then I was regressing. I was like, why am I so like irritated all the time? And then I was like, Maybe it was the CBD, maybe it wasn't. I don't know. So I tried a different brand and I had similar results. So CBD had a, had a very beneficial, positive impact on my life. So I'm like, I wanna be part of this industry, like screw the government contracting and the other thing and the like grind race to the bottom, like, right. This is like a, a, like, this is a, a new thing. I wanna be a part of it and I wanna help. Other people like myself. So I met someone in the CBD industry and, at a, at a business conference that the same guy who gave me that first bottle, he was like a keynote speaker. So I got to be his, like his VIP guest. Nice. And so I went there, there was like Q and a stuff. And there was a girl in the CBD industry and she was putting CBD into kinesiology tape. And so I was like, oh, you're like, she was trying to market it because marketing CBD is not easy. It's. If you try to run ads on Facebook or Instagram, they will shut you down. They'll delete your account. I've we really had a, we had

Bento:

a guest on here a little while ago. She has her own CBD company as well. And it is, I try to run, you know, sometimes I run an ad for the podcast and, you know, you put in your keyword and there's nothing in there for cannabis, for CBD, like everything is completely blocked. I'm surprised YouTube. Hasn't taken it down. To be honest with you. I, I just think maybe we

William:

haven't gotten caught yet. it's as long as you, as long as it's educational and not trying to sell, you can do it. There we go. Yeah. So there, there, there are there's ways around it. And then if you're like talking only topical stuff, you know, you can start to run ads on topical stuff, but it's still like hit or miss. I didn't even. Social media. I, I certainly didn't have a Facebook account prior to starting the company. And everyone's like, you need to run ads, you got a company you need to run ads. E-commerce I'm like, okay, run ads, deleted account yeah. Don't you worry? Facebook still took my money. Oh yeah. They still like took every course. There was paper clicks. It would, and there was no account. There was no account out there anymore. And they were still charging you. I'm like, what the hell? And so three Facebook accounts later, I finally figured it out. I'm like, okay, don't run ads, don't boost anything. You can, whatever. Right. So so it's been slow growth. I've hired some, some you know, business coaches to help me like figure it out. And this is actually one of the ways that I market is I get on podcasts. Yeah. And and, and, and kind of talk about it. And some, some podcasts don't wanna talk so much about CBD. But CBD is just part of my story. I got lots of stories. I got lots of messages to, to share. But CBDs, just like a, a part of my, my journey. And if in some podcasts we want to talk a lot about it and others, others, others don't. And so, and so in the last I don't know, 18 months, I've done a, a little over 300 podcast interviews. Wow. Just to like, get the, like, get the word out there. And, and so that's good for you's one of the things that it's, it's a grind, it's a completely different kind of grind. It is. And it's helped me like figure out, figure a lot of myself out. Sure. And so that's really where the get naked mindset came from. So, you know, going back to kind of get naked, that's about taking that ego off, taking that baggage. Yeah. That we carry around off, like take that off instead it in the corner, just like so that you can become a little bit vulnerable, so you can kind of expose yourself and like find the healing that you need. And that's what I really had to do. I had to take my ego off and like, cuz my entire life I've had, like, I don't know, I'm not a small man, but I, I guess I had a little bit of like, I, I, I don't quite. Measure up to the people around me, which is a good thing, because I want people to, like, I wanna always be climbing a mountain. Sure. I don't ever want to be like the big pick fish in a small pond. I wanna be the, the minnow in the ocean where I have room to grow and like dodging sharks and stuff like that.

Bento:

Well, it's a good message too, right. Because I mean, one you're in Navy seal. So I mean right off the bat, you're a badass, right? I mean, we, we don't, we don't release the video on this podcast, but I mean, just looking at you like, God, you mean you, you totally kick my ass. I mean, you're, you're, you're a quintessential man's man and mental health with men really. Isn't something that. They like to talk about, we don't wanna talk about it. It's very, very taboo. Right. So just the fact that like someone like yourself with that background, you know, just with that look and that style can say, Hey, you know, I was a Navy seal and I did these tours and even I was able to kind of bring myself back a step and kind of figure this all out. So it it's really sent a positive message to

Bobby:

a lot of people. Yeah. And especially in the veteran community too, I mean, now I saw this, this website, you know, what is it? 20, 22 veterans a day, their lives right there. Yeah. It's too many. And, and so, yeah, so I mean, I definitely you know, Commend you for, for that, keeping that going even after your service is already over. So I mean, the message is terrific and that's why we, you know, for us, you know, we were really excited to, to get you on and, and talk about your company and, and kind of, you know, what you've been doing in the CBD space and what kind of products you have out there, you know, because for us, we want, you know, we wanna help you get that message out there. Yeah, I appreciate it. And not only that you know, big for us was to talk to you about the the, you know, five seal secrets there. Yeah. So we, so we can get into those as well. Yeah. A hundred percent. Yeah. But so, so tell us, the CBD company is

William:

NW recovery. Yeah. So it's, it's naked warrior recovery naked warrior recovery. I made the website NW dash recovery because maybe, maybe I'm not sure why I bought this. Maybe someone didn't wanna write naked in their search. Yeah. Like I like the URL, like they got the URL and I was like, okay, that's the website. And then I was like, Hmm. Maybe people don't wanna write naked in their search engine. So that's good. That's a good call. You gotta think I still, I have, you know, you can still type in naked warrior recovery.com, but I changed it to NW dash recovery because NW recovery was already taken it's. I think it's like Northwest recovery or something that like alcohol rehab or something. And so it's NW dash recovery. We're not alcohol rehab. I mean kind of, but not, not exactly. Really it's, you know, just because, you know, CBD was a modality that helped me, it helped me turn down the noise in my head. Yeah. So I could have more positive self-talk and, and get out there and, and, and, and, and start, you know, changing lives and impacting lives. And it's funny you

say

Bobby:

that too. I've heard that before about this C B D actually, you know, It's not so much when you start taking it that you feel the effect it's when you stop. Yeah. Because then you realize the benefits that it was giving you because it is subtle. It is, is subtle. It's when

Bento:

you

William:

feel that high immediately. Yeah. So many people like they're like, they, they want, they want like, whatever, like Xanax, I need to, like, I need the, right now. Yeah. That instant gratification. Right. And, and so that's why people turn the drinking. Right. I mean, yeah, that, that's why I turned to it. Right. It's the quickest. And so, and it was, you know, over time it's, it's like, I noticed it over time. It wasn't like right away. And you know, one of the best quotes that I heard about CBD was from Joe Rogan and I don't sponsor his podcast, but he's, you know, he's got pretty big numbers. Right. And he's got a really big CBD company that sponsors him. And he was like, I didn't even realize I had anxiety until I started taking CBD. And then I stopped taking it. And I was like, why am I so stressed out? Yeah, yeah. And right. And you know, I have, I have like, so I have like uh, I have uh, a CBD energy drink. That you would think that, that that's kind of an oxymoron and I love have a lot of athletes and, and people who take it kind of in the CrossFit world. And, and many of them got back to me and they were like, I couldn't re recognize, I couldn't realize why I was so like, Anxious all of a sudden, like, why was I like on edge? And like, they, you know, this is like the, the, like that, that, how do you boil a frog one degree at a time? Yeah. You know what I mean? Yeah. And it was like, that's the world that we live in. And then they got some relief from like, like the energy drink has like a, just a small 25 or 12 and a half to 15 milligrams of CBD. It's not a lot, but it was just enough that like help them. And maybe they didn't notice it right away when they were taking it. But when they like ran out and they didn't reorder, they were like, ha, Hey, this is like, I, I couldn't figure out why I was so anxious all the time. Like I was pissed off about stuff and just like, and then I realized I ran out of CBD energy drink and like worked more. And, and so those were like great testimonies to get back. Oh, I got from, you know, on, on stuff like that. Like people, we don't even know like how like that the water that we're sitting in is boiling until we get outta it. And then we like, and then we get back in it. We're like, oh my God, it's so hot

Bobby:

in here. Yeah. Why'd I do this. Yeah. Talk to me a little bit more about the the CBD energy drink. Right. So how does that, you know, cause I, I think of CBD as you know, that relaxant. Sure. And then an energy drink, like, do you find that if you just take C B, D in edible form or, you know topical or something like that, do you find a difference versus a drink with caffeine? Like is one more, you know, more impactful than the other. I,

William:

I would say everyone is different and how CBD works for them, you know? So the way that CBD works and I'm gonna get a little nerdy on, on scientists. Let's do. Yeah, let's do it. Love it. I'm I'm a, I'm just an old, I'm a, I'm a, I'm a dumb frog man, but I, I did, I did study up on some of this stuff, so yeah. So are we do it every Mamal. Has what's called an endocannabinoid system. Mm-hmm, named after cannabis. And here's how we discovered it in the early nineties, you know, scientists were like looking into medical marijuana and like the benefits of it. They were looking at THC specifically mm-hmm like, what's what is THC doing for the body? And they didn't realize that the, the, the cannabis plant had all these other minor cannabis noise and terpenes, terpenes are essential oils in the plant. So what they did is they took a, a THC molecule and they put a radioactive isotope on it. I don't even know really know what those words mean, molecule and isotope, but we're gonna go with it. There's really small, small particles. That's what I know. That sounds

Bento:

right to me,

William:

man. and they put it in the human body to see like, THC is doing. And so they followed it. They, because it was radioactive, they were able to like do an MRI and like track what it's doing and where it's been. And through that experiment, they found this entire neuroreceptor system that's in the body. That's connected to every other system in the body. It's connected to your, your central nervous system, your respiratory system, your immune system, your digestive system, your endocrine system, it's connected to every system in the body. And what they found is the, the body also has endogenous cannabinoids. Mm-hmm. So CBD is a cannabinoid CBD GTC. They're all cannabinoids, but we make endogenous cannabinoids naturally to feed this endo cannabinoid system. And the cool thing about the endocannabinoid system is if one system is out of balance, it actually brings all the other systems out of balance. Mm. And so. The tho those, so you, you make two endogenous cannabinoids. One is anandamide, which is also known as the bliss molecule that helps with the up regulation of serotonin and things like that. Right? Like the runners high, if you will. Yeah. The other one is two ag, no idea what it does, but it, other than feed the endocannabinoid system and why CBD seems to be like this panacea that like cures everything and whatever CBD doesn't do any of that, it does reduce chronic inflammation. It does help reduce, you know, anxiety and stress and it, he helps with pain, some kinds of pain relief. But the big thing that it does. Feeds that endo cannabinoid system, it's like a, like a super multivitamin, like you get a cold or whatever, you take a bunch of vitamin C to like, so CBD works kind of like that. Right? It's it, it feeds that endocannabinoid system. It brings it back into homeostasis, back into balance balance. And when the, when the endocannabinoid system comes back into balance, it pulls the other system back where they belong. Ah, and so the body starts healing itself. That's the magic of CBD. That's the kind of the BA you know why it's like, why it seems like everyone's like, oh, it cured my cancer and my Lyme disease. It didn't didn't cure anything.

Bobby:

No. Oh, right. It's just, it's just your body

work

William:

a little, a little different. Makes your body work the way it's supposed to, right? Yeah. Yeah. And so that, that's kind of the, the cool part about CBD and it helps root stress and anxiety and, and some pain relief, chronic pain and, and and things like that. It helps, I've seen the videos of the,

Bento:

The experiments they did on the endocannabinoid systems where they. Introduce THC and CBD to them. And you can actually see them like explode and light up because that's the, the

William:

response. No, no, I have to look that up.

Bento:

Yeah. The response that the system is getting from feeding it, this, you know, CBD and THC, it was incredible. It was

William:

so cool to watch. Definitely gonna look that up, but was it, and it's interesting, like CBD and THC, they're kind of antithesis of one another, right? So, so like THC gives you that high and, and I, I do have zero problem with THC. I think it should be legal and whatever, although I don't use it. I still think it should be legal. And like, it definitely doesn't, it's gotta damage than alcohol.

Bobby:

Yeah. I was saying it's gotta be better for people than alcohol and opiate opiates. You know, they give all these people, these pain pills and stuff. It's crazy.

William:

Yeah. Oh my God. Yeah. Crazy. So, but you know, so it's TC, it goes in, it binds to these, to the endo system, to the CB one receptors in the brain and it gives you that euphoric feeling. So if you want to, like, you have a really bad trip and you wanna come back down, you can take a bunch of CBD C. The CBD will go in. It will decouple that THC molecule from that, from the CBDB one receptors and kind of block it really, and then help bring it back down off the high. Yeah. Yeah. Yeah. Wow. That's great. It doesn't, it doesn't actually like bind like the THC does. It just creates a barrier around to a protective barrier around that, that receptor next time someone's freaking

Bento:

out from me, like quick, gimme some CBD stats.

William:

right.

Bobby:

yeah, that's really crazy. I never knew that. That's cool. Yeah. I

Bento:

didn't know that either. What, so what do you recommend for a daily dose and milligrams of

William:

CBD? I, it, it depends on the person. It depends on symptoms. It, you know, like me, I take, I take a lot. CBDs expensive. I, but I do own a company. I have a lot of money invested in the company, like a lot of money invested in the company. Yeah. Right. So I, you know, I, I, I can take, you know, more, but like I said, like some people will take a, a 10 milligram gummy or, you know, the CBD energy drink and have like really good effects, like the better sleep from an energy drink. You know, I had someone, this is not medical advice. I'm not making any medical claims. No, no, we

Bobby:

absolutely will never make any medical advice on this show ever. It's called teach two dumb

William:

dudes but I had you know, there are a couple gyms that sell my products and there's a jujitsu gym in, in in Utah. Oh, cool. And, and The one of the, one of the students bought a bunch of energy drinks and gave him to his wife and she was able to get off her Adderall using the CBD energy drinks. She was like, I have the, the, the energy and focus I need to get through the day. And I don't have that jittery or the crash at the end of the day. Wow. And I was like, that's awesome. Right? Like, that's like, that's the coolest thing I've ever heard. I'm again, I am not making that claim. I'm not saying it will work for anyone else, but it worked for her. So that was, that was just cool feedback

Bobby:

together. That is cool. Yeah.

Bento:

That's cool. So how much, how much do you take a day milligrams if you don't mind disclosing?

William:

I, you know, I'll take anywhere from. 25 to 300 milligrams. Hmm. See, that's good. I mean, it depends on, it depends on the day, you know, sometimes, sometimes I just forget. Right, But I take, so I have like a sleep formula that has CBD CBN and, and, and some melatonin in it. The CBN is a, is the Mo the sedated molecule in the hemp implant. So you're like, whatever you. Smoke weed and you get like kind of chill out and relax and tired. CBN is actually doing that. It's not the THC, that's doing that. Right. So it's, it's the CBN that's, that's doing that. That's making you tired and kind of, and so for me, I'm a little D I'm a little FOMO. I'm a little, whatever. I got lot of stuff up here. And so I'll get tired at night. I'll work out, I'll get tired at night and you know, it's time for bed. Let me do one more thing. Let me watch one more video. Let me like, oh yeah. Do and I push through that tired point and now I'm up to two, one or two in the morning, all time. It's so terrible. I can't go to sleep. Ugh. And so, and so, so then I turn to alcohol, like, okay, maybe, you know, a drink and another drink and, and like, whatever, then I'm, then I'm shit house. And I'm like, I'm useless the next day. Then they pass

Bobby:

out instead of going to sleep. Yeah. Right. Exactly.

William:

And like, it's that, that process all over again. And I'm like hard to get up and like, Ugly. So, so what I do, this is what I do is I take two, one is not quite enough for me, but I take two of those the sleep formula about an hour before I'm ready to go to bed and then I'll go and I'll hit that tired point. And then I'll try to push through it like an idiot. And I'll just keep pushing. I keep pushing, but I never get that second wind. Sure. And so eventually I'm like, okay, you win, quit. Like it's time to go to bed. Yeah, exactly. So that's, that's like, you know, that's. That's almost a non like if I run out of my own product at, at home, I'm like, oh my God, oh, plan, dude. Just go to bed, like when you're supposed to. Right. So but it's, it, it helps me, I mean, I take it in the morning. It's interesting. Like, see, have you, you guys know much about photo ation, photo biomodulation photo biomodulation Nope. Red light therapy. So red light therapy at certain wavelengths it's becoming very popular in the kind of biohacking world where they'll, you know, have these panels and they're very expensive panels and they, and they're red lights and they shine it up at, I forget the wave link. Like I don't, I'm gonna make it up seven 20 to eight 40 whatever's of light. And so what they do is they stimulate your mitochondria mitochondria, like the, the energy, the workhouses of the cells and things like that. But, you know, What they do is they stimulate. If you, if you get on the, in front of the panels in the morning, they simulate sunrise. Let's just say, it's winter. And you're in the Northeast or Northwest right where the sun comes up late, or it's like, you know, rainy. And you know, you don't get a lot of sunshine and you don't get a lot of outside time. So these red lights stimulate your body and tell your body it's morning. It's like a

Bobby:

vitamin D replacement almost

Bento:

it's it sounds exactly like grow light. So if you grow

William:

marijuana, you have that's exactly what it is, right. That's exactly what they are. It

Bento:

stimulates the plants, you know, from day night. Yeah. I didn't, it's funny. You could use that for your body

William:

and then you, and then if you get in front of them at night, it stimulates sunset. Like it's the same exact same light, but in the morning, your body knows it's supposed to wake up. So it uses the light differently than it does at night. Spectrum shutting things down, exact same spectrum of light. It's just like your body knows what it needs. Wow. And what it needs to do, CBDs like the same thing you can take CBD in the morning and it can give you a little bit of boost. It can give you a little more clarity. I actually, so my daughter, she just turned nine. But you know, at eight years old, She's super ADHD. She's I mean, she's a smart kid, but like hard time focusing on things. Sure. And we didn't wanna put her on, on meds yet. If we don't have to. Oh yeah. And so I was like, I, I just started giving her like CBD and not seeing a lot of improvement. And then I started giving her high dose of CBD, like whatever, full adult, like 45 milligrams or whatever, a full spectrum CBD before she went to school after she brushed her teeth. Cuz I thought maybe if she like, you know, she brushed her teeth, like there's more pores opened up in her mouth. I don't know. Oh yeah. You know what I mean? Yeah. And, and it was like her performance at school, like. Changed dramatically. Like she, like, it was okay that she had to stay late working on the test. She wasn't. So like like I'm missing out on recess right now. Right. I'm still just gonna keep working on my test cuz she's got, you know, some, maybe scrappy some other, some other things. I, I'm not a medical professional. I don't know exactly, but we know that she struggles with stuff. But she's getting better. And I mean, it's a test case of one. I'm not again, no medical claims. It was like, like I, I am a believer. I'm a believer. It helped me. Yeah. I'm a believer. It helped her and maybe it was just like, she just matured at that point. Coincidence maybe, maybe not. I don't know. Sure, sure. Do you think there's a

Bobby:

difference? Right. So we've, we've had other guests on in the past and you know, different things, you know, they say C, B D does different things, right? So, you know, one, guy's got a company and he is got a CBD for mental focus. He's got a CBD for muscle pain, sleep for muscle. I mean, what's the real difference in those types of products.

William:

CBD is like CBD is CBD. Well, right. Let me re hold on. Let me bef let me qualify that really quickly. Yeah. Yeah. Hold on. Okay. So there's not all CBD is the same. Mm-hmm however, the molecule CBD is what's doing the heavy lifting and a lot of it mm-hmm you know, I have a, I have a lotion, it's a CBD lotion and it has some, some menthol in it. Menthol is, has been proven scientifically to reduce pain. So I can't like legally, I could say that it's a pain, but I don't because I don't compliance is a whole big pain. Yeah, sure. Yeah. Let's let's not go down that road. Don't fight that battle. Yeah. Yeah. I, I don't need any letter from the FDA saying you're made false claims or whatever. I just like, it's a muscle. Like, it works amazing for me. It works great for me, but CBD is doing the heavy lifting, but let's just kind of like talk about CBD and quality really quickly. Yeah. There's like, it's still a brand new industry. Like it CBD became legal. I think it was December 20th, 2018. I retired, like, it was not legal when I got outta the military. I retired in July 31st, 2018. So I, but I didn't know that I didn't know that until I started Digg into the industry. There's three primary kinds of CBD or categories of CBD. You have a, a full spectrum CBD, right? I have one product that's full spectrum full spectrum. It has all the minor cannabinoids and terpenes of the hemp plant. That's extracted from, from the bud of the plant. Mm-hmm Then there's a CBD isolate where you get rid of all that other good stuff that's in there. Other minor cannibal, inter terpenes, and you isolate that one molecule CBD and it is just a white powder at the end of the day. And it's got, you know, it, it does what CBD does. But you're missing out on all the other good stuff that, that comes from those minor cannabinoids and terpenes. Got it. And then you have a broad spectrum. 98% of the products I carry are broad spectrum specifically, because there are so many people that are concerned about drug testing and things like that. Okay. That they, and that, that molecule T see, I mean, I am a child of Nancy Reagan's war on drugs. Just say no. Oh yeah, this is drugs. Just remain on the brand drug.

Bento:

So am I guess

William:

what it didn't work so, so there, and you know, again, there's a ton of people out there that are concerned about drug testing and things like that. Sure. I still maintain my top secret clearance. I still do some government contract work. I still get drug tested. I have no issue. Even when I use a full spectrum product, I don't have any issues, but I carry primarily broad spectrum because people have those concerns. And so sure. You know, but, but the quality of product that's out there in the market is there's a big difference. There's a huge disparity of, you know, there's like the biggest names out there. The quality that we carry is as good or better than their quality. And I say that specifically, because we test beyond where they test, you know, they may like get the oil in and they'll like, you know, do a third party lab testing to make sure that there's no like toxins or heavy metals or, or pesticides or anything like that from these organic plants, sure. And, and then they'll create the product and then they'll sell it. Well, they won't test it after they run it through their manufacturing process. We tested the, the oil and we also test the end product to make sure there was no contamination, nothing weird happened somewhere along the way to make sure that what you're putting in your body is exactly what we are saying. You're gonna put in your body. And

Bobby:

I will say too, one thing, as soon as I got on your website, I recognized right away, you have your lab results up there. Every other person in the CBD space that we've talked to, we specifically said, where's your lab results. Yeah. And some people won't share. 'em some people like, no, we don't put it out there.

William:

I'm entire. Yeah. And, and I don't do a great job about putting all of them out there. Like I'm kind of forget. Wow. I mean, but

Bobby:

we already have, you already have, you know, most of them here on the website. Right. And I think that's,

William:

most of people have, right. We, we put a QR code on, on every product, so you can oh, cool. You know, when you get the product, you can like scan the thing and look at the lot number that we have on the bottom. And then you can like go and see the lab result of, of, of what it is. And if, you know, if that's great, if the product doesn't pass, then we don't sell it. Of course. Like it just gets it, it goes away. Right. And so we, you know, and we start over and that's, that's an expensive process, but it's, you know, it's, it's the right thing to do. It's not like, oh, we're gonna sell it for, we're gonna sell own sell because it doesn't meet the standard. We just, we, we get rid of it. Right. And so just to say, just to, to sell, to be a higher standard a company, does that happen

Bobby:

often? Like, like you're trying to make, I was gonna say like, as you're trying to make new products, like, no, it's, what's

that

William:

process like, is there a lot of science. There. So the energy drink right now is, is really one of the hardest things to do. Yeah. Is it, you know mixing the CBD and all the other Ingredients mm-hmm to get a consistent product across, you know, their individual packets. Yeah. That, that, you know, to get that, you know, random, like here's here send like five boxes off to the lab. Okay. Test this and see, you know, or 20 sticks of, of, of the powder. Does it, does it meet, you know, does it meet, does it, is. Consistent. Yeah. Does it have what we were saying? It has in it, right. So the, the energy drink is really the hardest one that, you know doesn't always work out the way that we're, we're hoping. Sure. So, and it, and it's kind of an expensive process. That makes

Bobby:

sense too. Yeah. It's

William:

just, just take a quick step back. 50 K like 50 K a lot. I'm like, oh my God, what am I right? Oh, like let's not that, that one can't. Yeah. Yeah, exactly. So let's not mess that one up. Just to take a

Bento:

quick step back. We talk about THC for a second. So from a lot of things that I've read and the guests we've had on in order for CBD to fully be effective, you need a very small amount of THC in it. And I see you kinda shake your head there a little bit. So what, what is, is that just a rumor? Is that what

William:

what's to deal with that that's, that's that's marketing. That's good marketing. So to, so that is. Companies that want to, that they, they don't wanna go the ex. So, so again, I, I sell primarily a broad spectrum product, so we still maintain all the minor, most of the minor cannabinoids and terpenes from the hemp plant. But we remove that molecule THC. Now you lose some other minor cannabinoids in that process. I would say so I, I would say that really to get the most bang for your buck, a full spectrum product. The most bang for your bro. Cause you're getting all those minor cannabinoids and terpenes. Sure. Without really messing it up too much. A, a CBD isolate is the lowest quality product on the, on the market, you know? Okay. Like, I, like, I like put my hand down here, but I back up here, I literally can't reach low. Exactly. Like

Bento:

when you go to the shell

William:

station and they get the CBD. Well, that was, that was something, someone asked me once upon a time, like, what's the difference between your CBD and the, and, and the CBD I can get in the gas station. Oh. And, and, and it was like, and I wish that I had said this, but I, I had just finished explaining like the process and like what we do and all this other stuff. And then someone asked me that question and the guy that was standing next to me, where he was like, yeah. So it's the, the, like, he, like, I just met this guy and he like, totally covered down for me. He was like nice. He was like so what's the difference between the sushi that you get in the gas station and the sushi you get in the sushi house. Exactly. That you wanna roll the boat, like CBD is the same. Exactly the same. And, and I could give you like a whole, like, history of like what CBD. The bad things of CBD. It's like the industry is cleaning up. You know, there's a lot of like talk like the FDA, you know, is, or isn't, or may or may not approve CBD, blah, blah, whatever. Yeah. Yeah. I don't care what the FDA says. The FDA approves cigarettes and chewing tobacco and alcohol and everything like who cares like right, right. People are gonna put in their body what they wanna put in their body. Yeah. And every couple, and

Bobby:

every couple years they backtrack on something else. They were saying grateful you two years ago,

William:

like, oh, this was a great like pharma, this, you know, opioid was really great for the thing and all like, look what it's done to like society. Yeah. Yeah. Fentanyl is really good for, yeah. Fentanyl. That's a great one pain. Yeah. It's awesome. Yeah. Yeah. We need to give more of that. Everybody needs that, right. Yeah, exactly.

Bento:

So, and you also mentioned, you know, we talk about dosage and the high prices, right. So that's kind of been a stickler for me, you know, it's, you know, it's pretty expensive. So a company in Vermont. They have this thing and they're, they want to do within the next five years, get it down to six bucks a bottle. They're saying that CBD should be as affordable as Tylenol. And I totally agree with that. You know, it's not, it's an easy plant to grow. I mean, they call it weed for a reason. Like it grows anywhere.

William:

Why I can't even get it for that price.

Bento:

yeah. What, what is it about it that makes it so expensive? Is it the regulation? Is it, is it the, the, the legality gray line, but like you said, it's

William:

federal legal. It's 2018. It's. It's process. It's a process of extracting it and moving it and supply chain and things like that. I mean, like whatever, what are, what are prices doing right now? We're not moving our prices at all. We're not increasing prices, even though like everything else in the world getting yeah. Literally everything. And I, and, and, and actually, while we're talking right now, do you guys have like a standard code that you would give out for, for discount? Like, I, we could make something up and I can give your, all of your listeners a discount code. We don't have all, but

Bento:

we could totally do

William:

that. Absolutely. Like, yeah. Like we, yeah. I mean, like we could let's, let's make one up right now. Yeah, let's do it. I don't know if it's like how

Bento:

about dumb dudes

William:

CBD dumb dude CBD. Beautiful. We'll do that for, for 20% off. Oh, nice.

Bobby:

Done. That's beautiful. D U D E dude. Thank you. We gotta make sure we put all that in the,

William:

Got it. Yeah. Scripts. I'm on it 20%. And I will, I will do that. Beautiful wild when we hang up here. Yeah,

Bobby:

for sure. Oh, that's awesome. That's awesome. That's really exciting.

William:

But, yeah, so, so like I said, not all CBD is created equal. There are, you know, there's like some MLMs out there for CBD and like, they're like, I've seen some of them and they make some, maybe not so accurate claims. Like we're the only FA we're the only company that has U S D a organic CBD. I also have, and I have no affiliation. Like, what are you, what are you saying?

Bento:

Say it all natural, you know, it's like, it's everyone natural. It's a

William:

plant. Yeah, right. Yeah. Yeah. Hundred percent. And so, but yeah, and you know, and, and potentially at some point we may start focusing on more on the, on the THC side, but right now, you know, I like many of my customers they are, because I believe in, I believe THC is like a great molecule that like, that helps people in, in different ways. What's the law on THC over there in Hawaii. I think it's so it's there's I don't wanna get into too much of it right here, but there are, there are ways to navigate, you know, there was this this te Delta eight Delta.

Bento:

Yeah. I've been seeing that it's been blowing up like crazy Delta and stuff.

William:

Yeah. Here's the thing about Delta eight. It's not, it's a manmade molecule. Mm. It's not even like, it doesn't even exist for real in, in the, the real plant. So you sell at

Bento:

vape stores and stuff now, and they're like, oh, it's kinda like THC light. And I'm like

William:

THC light. I, I would, I would Dodge that. I, I mean, no, I don't stuff

Bobby:

that sounds too sketch to me. I remember when I was in Korea, they had that K2

Bento:

stuff. Oh my God, the K2, the spice

William:

people are dying. I was actually just in, I was actually just in Korea a few months ago. Oh, really? Few weeks ago. Yeah. I was, yeah. I went there for like a little you know, some of my government contract stuff and then I wasn't there and I went to like, so this was my, my travel that. Week or so I went from, I went, flew into Korea, stayed there for a couple days, and then I flew to Delaware. Oh, wow. And to do a to give a speech for the MERF for Memorial, like the weekend before Memorial day. Yeah. And then I flew to LA to do a podcast in person. Then I flew home and I was back in Hawaii for like three days. And then I flew to Arizona to do a, a, a photo shoot. Wow. For magazine, like

Bento:

going a long way home. Huh? I was like South Korea.

William:

I'm like, I'm tired of flying south, South Korea. I'm pretty tired of being on

Bobby:

airplane, such a nightmare to get in and out of, it's just not convenient in any way, shape or form. I remember I had military flights when I was leaving Korea to, and I was going to 10th mountain to Fort drum. And so as I was leaving, I was on military flights all the way, took me 28 hours to get from Korea. Oh my God. To Rhode Island. Wow. Yeah. That's, it's a military

Bento:

flight. It's not, they're not focusing your comfort.

William:

Yeah. I mean, I C you know, across Pacific, it was great. I kinda like flying a C 17 for, for, for us, because we would just like, go, like guys would hang hammocks in the back. And like, I would just have a ground pad. I sleep back in my computer and yeah. Made a little different pack sideways, you know what I mean? Oh my God. Yeah. We didn't where guys would sleeping on top of the Conex boxes and yeah. Yeah. So it was, it was not all, you know, Or flying an empty C 17. It's pretty cool too. Yeah, that's

Bobby:

nice. Yeah, yeah. Yeah. That's not too bad. They didn't as lounge on that one. Yeah. Yeah. Plenty of room. Yeah. That's great. That's great. And so by the way, I did see your your video given the speech for the Murf there. Oh yeah. And that was, it was fantastic. Thank you. Talk, talk to me a little bit about the, the Teddy Roosevelt quote there. I mean, you had it memorized, it's gotta mean something to

William:

you. Okay. I, I do. So so you, you know, going back to, to the, sort of the, get naked, get naked mindset as I've gone down this path of, you know, entrepreneurship and, and figuring my stuff out and helping other people, I've now I've pivoted like so far from what I ever thought I wanted to do, like never in my life have I ever wanted to be in sales? Never have I wanted to like coach people and like help people, like whatever. Yeah. Public speaking, leadership, public speaking, none of that stuff. Yeah. So now I'm like, so I, so I started a CBD company. Selling CBD. Now I also do leadership, coaching mindset, coaching, things like that. And I also do public speaking. So naked is an acronym. And and in that, so, so I, you know, I travel around to different companies and different venues to give, you know, my speech. And it's really, it's the five seal secrets. Yeah. Of like the, you know, to teach you how to think like a Navy seal and the secret is naked, you know, and I say naked is, you know, it's it's maybe not what you think it's about becoming your authentic self it's about taking that ego off and setting it in the corner. It's about Yeah, just becoming your authentic self. And then, you know, it's also an acronym because in the military we love acronyms. And so the N stands for the N stands for never quit. The, a stands for accept failure. The K is kill mediocrity. The E is exposure fears and the DS do the work. And somewhere in there, generally towards the end, I drive people to, you know, my five seal secrets. So it's the website five seal secrets.com. Put your name and email in there. I'll send you a, you know, a PDF of, of what these five seal secrets are and, and like a much more detailed breakdown. But I, I, you know, I, I demonstrate what naked, what whenever quit really means and what accepting failure means and what killing mediocrity exposure, fears. And somewhere in there, I throw in, you know, And the, the, the last steel secret is, you know, very much like encompasses everything and it's, you know, Teddy Roosevelt, if you've ever heard Teddy Roosevelt's man in the arena, it, you know, I believe that really encompasses what the, the last steel secret is. And then I go to, you know the poorest way to face of life as to face it with a snare and LA LA LA LA the whole thing. Yeah. Yeah. I mean, it is, it is

Bobby:

one of the, you know, one of the great famous speeches of all time, you know, right up there with the with the Kennedy rice university, right. Moon launch

William:

stuff. I mean, And apparently I've practiced it so many times so much that my daughter, who is, she was eight at the time. Oh my God. she does like one night at dinner. I swear. I have not said it in the same house as her, more than five times. I swear. I haven't. And clearly she got it from me. Where else would she get it? Right. And she would like mess it up in the same places. I would mess it up. Also when I was, when I was first learning it, and then one night at dinner, she just like broke it out. She was like the poorest way to face her life is to face it with a snare. There are many men who feel a kind of twisted pride and cynicism. Wow. And I was like, hold on, stop phone. And so now she kind of screwed herself because now every day that I would take her to school or we go. Just me and her in the, in the truck, let's go, gotta do it go. Yeah. And then we'll like, we'll kind of trade it off. Like, she'll say it first. And then and then I'll say it, or I might say like the poor way to face a life. And then her job is to face it with a sear. There are many men who feel kind of twisted pride in cynicism there. And then, you know, we kind of that's great know back and forth. And and so that's, that's kind of a lot of fun. My goal at some point is to be on stage with her and like bring her up to do the man in the arena with me. Oh, that's great. And so at some point that's like a, I feel like it's a bigger goal, man. Yeah.

Bobby:

And all the speeches to teach a young one. What a great one. What a great for them. It's a glean information

William:

from my God. And, and one of the things I like about doing that speech is that almost everyone that you ever see say it, they only say the second verse. Yeah. They only say the hold on. It. Isn't the critic who counts it. Isn't the man who points out how the strong man stumbles or where the doer of deeds could have done them better. We do the fir like we do the whole thing. And so, you know, I remember when I decided that I was gonna do it, I just like found it on YouTube. And I was like, and then my wife was like you, you really think you can remember all that. I'm like, I don't know. I'm gonna try So, so I'd like wrote it down, like word for word. I would listen to it. I would like, like, it was like so much. Yeah, you got plenty of practice from all those military

Bobby:

creeds and, oh man, I remember doing all those. Yep. That's

William:

and, and so I did, I did pick up

Bobby:

your PDF and I read through it. And of course, you know, I loved it and, and, you know, can understand a lot of the you know, the military aspects that you, you point out in there. But even for people who are not in the service, I, I mean, it really is just a good way to look at life. I mean to, to stay driven and stay motivated and, and pursue your goals. I, I mean, it, it really did speak to me in a sense of like, This is a good way to, you know, approach very cool your day and very cool. It was thing too. I was like, I gotta, I gotta show this to my son cause I have a 13 year old. So I got, I was like, I gotta show this to him. Yeah, that's very

William:

cool. I definitely appreciate it. You know, when I first did it, I, a buddy of mine called because I'm like trying to try it out and I'm like trying to get feedback from, you know, on it. And, and so a buddy of mine called me and we talked about, you know, some of his things that he was going through at work and like in his personal life. And like he was having some issues with his CEO, they just got a bunch of like venture capital money and, and I'm like, okay, let's look at like how to like kind of how to attack this and like, you know, different strategies. And, and I was like, and, and, and. You know, things with his kids and all this other stuff. Like we have some similar stories and and you know, would you check out my, you know, my five seal secrets over here and like, gimme your feedback. And so he went in and he downloaded it and he didn't share this with me until I was like, my first, like speaking engagement in person. I was in Colorado and we had dinner the night before and he was like, oh, I didn't tell you. So I, I downloaded your five seal secrets and I read it and then I printed it out and laminated it and stuck it to my wall. And I was like, oh, that's, that's cool. Like, and then, and then the next day I had a meeting with the CEO and I went in and, and my buddy is, he's a, a bit reserved. He's not like a, like all up in your face. He's a little more reserved, but he's super smart. And he walks, he said, I walked into my, to my CEO's office and I was like, Rob, I'm afraid. I'm not gonna be able to perform for you. And the CEO was like, well, first of all, number one, why are you saying you're afraid? Why are you being assertive? And why are you being honest about it? and so my buddy's like, oh, My, my buddy's five steel secrets. I'm exposing my fears right now. I'm afraid if you talk to me and the team, the way you did the other day, then we're not gonna be able to perform for you cuz we don't know what you want. Cuz you're coming at us from LA LA LA blah, blah, blah, blah. And the CEO was like, okay, can we, can we stop right there? Can you share those five steel secrets? Like share that thing. And they're like, it's going around the company. And, and so that's into some other, some other speaking engagements and, and and, and some coaching along the way. So, wow. That was kind of a, a, a cool, like, like completely unexpected. And by the way, could you share that with me? Like right away. So I I mean like at, you know, at dinner, like offhand offhandedly dinner.

Bobby:

Yeah. I could use, could have used that earlier, huh? Right. I I think as well, you know, in corporate America, I mean, I know both bento and I can, can tell you leadership is 100%. The thing that's missing most yeah. In corporate America. Yeah. There are people who are really good at their jobs and people who are, you know, you know, have been there a long time, but nobody can really teach these folks leadership. Yeah. And I think it's, it's a very difficult thing. Right. Because everyone wants to succeed and move up in the company and do better, but. I don't think that people understand like what that leadership role means and, and how like you have to help the people below you because they're coming to work. They're coming to work every single day. And what you think is no big deal. It's gonna be the biggest thing in their day. Yeah. And

Bento:

some people just aren't meant to be leaders. Well, I mean, it's, it's a, it definitely a personality trainer there followers, there are leaders, you know, you get a, and there's jobs or they've been there for a long time and like, well, just cause I've been here longest, that means I get to be the manager. It was like, well, no. Right. That's an entirely different set of skills that you need to possess. Yeah. So

Bobby:

different.

William:

Yeah. Or I see. Or I see organizations where you have like a really great salesperson, like top sales rep in the, whatever, move them up to the management. That person has no idea how to manage people. Right. They're really good at sales. Why would you like leave them? Why would you, why would you cut their salary? Right? Why would you cut their pay? Like they're making more money in sales than they are gonna be in this, but you're like, oh, they're, they're really like, they could teach other people how to do it. They, maybe they're not a good teacher. They're just a good, closer, like, let them go and sell and make a bazillion dollars. Let them pay for the, you know, pay your salary and the company and let every, like, let them go and do their greatness. Exactly. Like don't shove them into a leadership position that they may or may not want. Right. Like if they want, if they want to go up and, and be. In leadership positions, then help groom them to put them in, put them in those positions. Don't just like shove them in there. Cuz they're a good salesperson, right? Yeah. I feel like,

Bobby:

I feel like that leadership training doesn't come until you're already the leader. Right. Right. And even when you do get it, it's like that, oh, take this three hour course online that you have do once a year,

William:

you know right. Like this is, this is leadership 1 0 1. Yeah. What? I've got a leadership course too. Like hire me and let me help. Yeah. Cause I have, I have plenty of failures in, in leadership. Plenty. I have some successes, but plenty of failures. And so that, you know, you know, that kind of accepts failure is like, like I talk about like it's failure is like the foundation of the success that I've had in my life. I had to fail over and over and over. Oh that's how you do it. Gotcha. Now I know how to right. Yeah, exactly. The light. No kidding.

Bento:

Terrific. Well, William, this was this was awesome. I really appreciate coming on here. Yeah, it's very cool. Talking to a couple dumb dudes about CBD and, you know, mental health and veterans. And this has been this has been awesome. So we really appreciate that. I appreciate you guys having me. Don't forget to use your code dumb dudes CBD on Williams website and what's that website for everybody William. And anything else? Wanna

William:

website? It is NW recovery.com or naked warrior recovery.com. Yeah, go there. Buy some CBD. You know, you can, you can connect with me there. Ask me any questions, go to five seal secrets, download that, that PDF. If you want me to come to your organization and speak or coach or anything like that, you know, just reply to that email and, and, and we'll have a conversation and, and figure it out. We're gonna have you come to

Bento:

Rob's house and just kind of let's do it. Give his kids some Navy seal.

William:

Yeah. Had wake up call with these

Bobby:

little bastards in the shape. My God. they're killing. I like it. cool. Well, thanks a lot, William again. Awesome. Thank you so much for coming on and teaching two dumb dudes and thank you for everything that you do, both in the veteran community and you know, best of the luck to yourself, man. And, and hopefully we here heard you in the future.

William:

Awesome. Thank you very much. Talk to you. Have a good night. Take care,

Bento:

Sarah McLaughlin. Hi, I'm Sarah McLaughlin. I'm about to ruin your fucking day. So everyone's going to start, you ready to get sad and depressed you in a good mood today? Not anymore. Dickheads.