We’re talking to Brooke Alpert today. Brooke is a dietician who has a private practice in New York City for the last 15 years. Brooke’s journey began with her husband who has an autoimmune disease and while trying every diet under the sun, with little to no results, they found help in Cannabis and CBD. Brooke now runs dailyhabitcbd.com and is one of the first people to sell cbd in a powder form. We talk all about the benefits of CBD in your daily life and she answers questions about this still semi-taboo treatment all while having the same dumb dude fun you’re accustomed to. Spoiler alert, it’s super safe and effective. Be sure to check out Brooke’s store at www.dailyhabitcbd.com
We’re talking to Brooke Alpert today. Brooke is a dietician who has a private practice in New York City for the last 15 years. Brooke’s journey began with her husband who has an autoimmune disease and while trying every diet under the sun, with little to no results, they found help in Cannabis and CBD. Brooke now runs dailyhabitcbd.com and is one of the first people to sell cbd in a powder form. We talk all about the benefits of CBD in your daily life and she answers questions about this still semi-taboo treatment all while having the same dumb dude fun you’re accustomed to. Spoiler alert, it’s super safe and effective. Be sure to check out Brooke’s store at www.dailyhabitcbd.com
Hello, and welcome to another episode of teach to dumb dudes. I'm Joe bento, and as always I'm with my cohost, Rob Washburn. We're talking to Brooke Alpert today. Brooke is a dietician who has a private practice in New York city for the last 15 years. Brooks journey began with her husband who has an autoimmune disease. And while trying every diet under the sun with little to no results. They found help in cannabis and CBD. Brooke now runs daily habits, cbd.com and it's one of the first people to sell CBD in a powder form. We talk about the benefits of CBD in your daily life. And she answers the questions about the semi taboo treatment all while having the same dumb dude fun. You're accustomed to spoiler alert. It's super safe and effective.
Rob:Hello? Hello. Hey, Brooklyn.
Brooke:How are you guys
Rob:doing well? How are you? Good. Good, good, good. Glad to have you on, thank you so much for coming on and chatting with us.
Brooke:My pleasure. My kids were getting quite a kick out of the name of your podcast,
Bento:so good, good, good kids.
Brooke:Seven and
Rob:12. Beautiful.
Brooke:For any, any silly words,
Rob:right? Exactly. Yeah. Actually, we've kind of a few, a few people now at this point, who, who said, oh, that name definitely caught my attention. I'm just not sure it's for the right reasons, you know exactly at this point. Definitely. But again, thank you so much for coming on. when bento Kira ran across you and, him and I started having conversations. We know that CBD was something that we were really interested in having somebody come on and talk about, obviously you know, CBD is one of those really, in our circles anyway, it's, it's you know, pretty proud, prevalent topic. We know lots of people, including our parents who've tried it and things like that. But it is also something where we don't really find, I don't know, I guess I don't really find a lot of sure shots sources of what it actually does or doesn't do. And so we were excited to get you on and kind of have that kind of conversation around, what is CBD actually and what does it actually do for people? And is it the same as medicinal marijuana? Like, I don't know any of those things. So again, we were very glad to have you come on and teach us a thing or two.
Brooke:Well, those are some great questions already to get started, but yes, I'm happy to be here. Thank you. Good,
Rob:good, good. Excellent.
Bento:Why don't you tell us just a little bit about yourself how you got involved in this and the steps you took getting in this business and your daily habits, cbd.com.
Brooke:Thank you for that plug. I'm a registered dietician by training. So I've spent the last 15 plus years of my career, really helping people with like health and wellness. And I'd say the first 10 years it was a specialty in weight loss, and then things sort of just changed in my practice. And we were focusing on health and wellness. And I, I mean, I, I loved that. Like, it was a great, a great career. I spent four years in graduate school for it. Like, you know, this was my jam. I got to talk about like food and exercise and like pooping every day. I wasn't very happy, but while I was like making so many people feel better in my office, Unfortunately, I come home to my husband who was really unwell and being married to a dietician really, really stinks. When, so like on a normal day, it's annoying I health issues. Like it's a whole, a whole other thing.
Bento:So
Rob:God, I cannot imagine my wife is. Typical type a person and super in control. And I cannot imagine if she had that knowledge at her fingertips, I would be in trouble.
Brooke:Oh yeah. So, you know, he has an auto-immune disease and so I was always researching and I was always meeting these incredible like practitioners. So the poor guy, like every time I meet someone, I'm like, aha, this is the guy for us, you know, like, and I drag him to some new doctor. He was like a human pin cushion. And it was always like a new diet and it finally, it got to, I was putting him on a diet that's known to really be beneficial for people with Ms. And his symptoms are similar. So I was like, This makes total sense. Right? I mean, I had the guy eating like red cabbage and liver. So I think the fact that he didn't divorce me is really credible. We love our children. I don't know about me, but eventually, like he just fired me. He's like, so don't be my dietician. Like just be my wife and like my kid's mom and, you know, we'll live happily ever after. But, you know, it's hard, like it's hard to pick a VC, your wife or your partner, like struggling. And like the first thing you want to do is help. Right. Even if it's like opening a jar of tomato sauce, right. Like that's what we do as partners. So, I was still being sneaky, you know, on the side. Like I was like, I really, it was
Bento:curiosity. Did those diets that you went on, do they help him with this condition?
Brooke:You know, none of it helped enough. And like that last diet, that wall's protocol for Ms. That we did, he had like a slight improvement, but it wasn't worth like this crazy sacrifice. Like he wouldn't be eating cabbage and liver forever, if he was like 50% better, but for like a 2%. And it was just always hard to know, like, am I just having a good day? Is it a good month? You know, or is it because my wife's torture, he may, it's hard to know. So, yeah, so like, I think if anything actually had had a major impact, then it would have been very easy for him to continue, but instead it was like me, like pushing these things on him. It, it wasn't sexy, you know?
Rob:Yeah. I bet not liver and red cabbage deli, not my favorite thing either.
Brooke:But it was, it was cool because after I was fired he, I stumbled across some really interesting, you know, scientific articles on CBD and specifically CBD in pain and PTSD, which is all a lot of his issues. And so I did like a little bit of like basically, you know, Dr. Google research. And I was like, listen, I gave, found some brand that I thought I, you know, trusted, which it's still, it's a very solid brand stuff. And I was like, I don't know much about it. It's made from pot. Just take it and eat whatever you want. And he was like, sweet, like, right. Like he's been self-medicating, you know, using cannabis in general, since we've met, like it's always been part of our life. If you don't drink, that's always been his more of like his outlet.
Bento:What, what state are you guys in? If you don't mind me asking. Okay. Yeah. So that's a medicinal state.
Brooke:Only a couple of years. However, we have a country house in Massachusetts. So there you go. I grow my all and you know, we have a one per market within half an hour of us, but like for dispensary's now, like
Rob:masters is great. I worked in Rhode Island, so we had up there all the time.
Brooke:My favorite one is in Lee. So I don't think that's too bad of a drive for you guys.
Rob:Yeah, that's a bad, yeah, we, we I got, they really are over now and now we just heard that they, they just handed out five more licenses. And so now there's going to be like 10 more stores or something crazy like that.
Bento:And like, CVS is
Rob:it's their common.
Brooke:But the cool thing was once he started taking CBD, we like, within a couple of weeks, I was like, huh, Just looking at right there. You know, he was walking a little bit better. We were teaching art. Then my oldest daughter, who was probably seven at the time, how to ride a bike. And I mean, teaching a kid, two wheelers, like I'm in great shape and it's torture, you know,
Rob:that bending over is not fun. Oh, that hunch. I remember that, you know, I have a 13 and a three-year-old. I remember, I remember going through that. It was stupid.
Brooke:Right. And how many times did you like bust your ass? You're like calves with like that the ends of their like pedals, right? Like getting up. So he had a good day teaching one, you know, our daughter had to ride a bike and was still able to walk home in New York city. Like you don't, you can't get anywhere without walking. So normally if we walk to the park, he sits while I'm chasing after children. And then he's able to walk home, but that's it. So for him to be able to not only push and do something that was brutal for anybody, and then still be able to get home and grades that he still needed to crash, he was still in pain, but he was able to do more. And that's when I was like, th there's something here, like there's no
Rob:doubt. And so what, and so let's talk about that first and what was he actually taking like, cabbage
Bento:and liver,
Brooke:but so I, you know, I found a brand it's Charlotte's web and I would still stay
Bento:there. Sativa indica and pain. Relieving strain. Yeah. That's incredible.
Brooke:Yeah. And you know, they really are the ones who like launched this CBD. Right. And Charlotte's web, it was named after this girl who had a severe form of epilepsy. They've just done amazing, amazing work. And so, you know, I don't think I consider myself a competitor to them they're in a different atmosphere or stratosphere, but
Rob:she was an epileptic at one point in her life as well. And they had linked it to anxiety, but there was many years before that link was made. And I remember at one point too, we had, this is before I even had medicinal. And I remember we got our hands on some of that Charlotte's lab and we tried it and it was insane how. You know, even myself, I tried it and it was just so different. Like it was not like smoking pot and it was, I don't know, like such a calming, relaxed and a sedative it's I was unreal. I remember the first time I tried it, I was just like, what is this?
Brooke:I mean, that's the coolest thing about dispensary's now, like compared to the stuff that like I experimented with in high school and college, which was like, dried, oregano and baggies that I don't know if they were right, but like, I would get paranoid and uncomfortable if you go in and there's a size for everybody, you know? And you can say, I don't want to feel a certain way. So, you know, I'm very pro cannabis in general, but the idea that we're, we're taking away some of the negative. Like recreational parts and really turning it into this beautiful thing that people need to do sort of awesome to me.
Bento:Right. So that's one of the coolest things about legalization, right? And just medicinal in general is that, back in the day you meet somebody in an alley, you're like, oh, I need something. Cause they can't sleep. He's like, whatever, this is what I got, and that's it. Now you can actually say like, what's wrong with you and his links to each strain to help with this and that. It's, it really is a medicine and it should be treated as such. And we should have people that can guide you to what, you need.
Brooke:Yeah. I mean, you're preaching to the choir that could completely, you know, it's, it's really incredible. And the crazy thing is I'm all for pharmaceutical medication, right? For anxiety, depression, anything. You need it, you need to do what's best for you. However, there's a bunch of different steps we can take before we get there. And a lot of it can be used with cannabis and a lot of it can actually prevent you from either having to take that step into the pharmaceuticals or which you seen, the amount that you need for really very few with any side effects at all. So I think there's a real beauty to this plans and I, I truly, I just, I really love and respect the plant, whether it's hemp, like I work with CBD or whether it's traditional cannabis where, you know, we can have a good time.
Bento:And that's what really saved me is I have anxiety really bad and, No, my early mid twenties, I tried some SSRI cries, you know, even like low dose ones. And they just didn't agree with me for one reason or another, the side effects. And I really didn't get into cannabis until I was in my early thirties. You know, I kind of bounced around jobs a lot. Yeah. If this, this guy right here, when I met him, he got me into it. Actually again, I, you know, I smoked a little bit like in my like early twenties, late teens kind of like, you know, high school, stuff like that. But yeah, I had, I kind of bounced around jobs and they were always doing drug tests, so it was just something I never really get into. And then, you know, I did get into it. It was amazing how it made me feel and it's to this day, it's like, it's kept me from having to take those prescription medications. And again, like you said, they're not all bad. I mean, there are definitely people out there that need them, but. To try to introduce something like this first, that's just natural. I mean, it's literally a plant, which is the craziest thing we can grow as
Rob:anywhere. And that's, and that's one thing I never really understood. So, you know, I'll use the example of sports, right? I mean, we see these athletes all the time get hurt and it seems like the first thing that they always do or like the injections or, you know, here's a bunch of pain killers. And, obviously we know what's going on in this country with opioids and things of that nature. Like, I was always just shocked that like, why wouldn't you do these, try something like this first,
Brooke:you know, there's a stigma still against it and we're calling it the right direction. Right? Like we're having this conversation. Right. And then I don't drink. Right. Alcohol is just, doesn't do it for me. But like, I'm just. Amongst like my kid's friends, because I work in the cannabis world while they're on their third, like Pinot Grigio or margarita, you know? And I'm like, yeah, I'm really edgy. I'm going to go home and take an edible and go to bed. You're like, you know, like on your second bottle of wine. So it, you know, there is still a very big stigma, even amongst people that you would think in New York city or wherever that should be relatively chill about it. Right. And that stigma goes all the way back. I mean, you know, years and years and years, had this specialty used to be something that was, you know, used what, like George Washington soldiers' clothes were made out of books were made out of, it was a really Hardy easy plant. It really was one of the first crops grown. It's kind of fascinating, but it all, during the prohibition times they even changed the spelling of marijuana to put that J in, make it seem more, you know, ethnic prejudice and racial undermined.
Bento:It was an April.
Rob:So it was an H originally and they changed it to a J just to make it seem more threatening. Crazy. I never knew that. I'm just so floored by
Bento:this. You should watch everything. That'll blow your mind in, right from the thirties. That was wild.
Rob:But like just to make it more, it's like such a racist decision to, I feel like,
Brooke:I mean, exactly. And it's so not only is there that, but then, you know, alcohol, like everyone knows someone who's been like introduced to alcohol or been, you know,
Bento:even it's
Rob:stomach pumps. Yeah. My best friend died in a car accident from alcohol. It was, he was drunk driving. He was the one and killed a bunch of all the people. It was terrible.
Brooke:T, I mean, that's devastating to have to go through, you know, and even like you as a peripheral, like that's traumatizing, right? Like it's, it's devastating. There's never been one single death connected to cannabis usage, not one thinking about opioids that we were talking about earlier, you know, like never. So it's, and, and the crazy thing is that cannabis is actually incredibly helpful for those who are trying to wean themselves off of opioids. As well as like a lot of times, it's our veterans that get hooked, right? Cause they come home, they have a lot of PTSD, they have a lot of pain and trauma. And if only we, you know, years ago, let's say Gulf war time could have been giving that cannabis. We would have been helping their pain, helping their PTSD right. And not making them addicts and not turning them into, the people they didn't want to be to begin with. These were, are here. Right. So. The stigma not only hurts the cannabis industry, right. It hurts everyone from veterans to, especially people of color, you know, it's incredible how deep it really goes.
Bento:Sure. And just the money to you think about the money that these prescription medication costs, as opposed to something that you can literally just grow in your basement with,$150 in startup money and you can have medication for as long as you want.
Brooke:Right. But also, if you think about all these, dispensary's all of them pay taxes. Right. So sure. The, the, you know, pharmaceutical companies are making money, right? These dispensers give that so much money to the cities and states that they're from that it's incredible. Like there's been, you know, areas in Washington, her one of the earlier, adapters right with the dispensers. They had so much extra money that they were just repaving roads, creating retirement village, you know, they're like, what else can we do with this surplus?
Bento:Right. I remember I seen an article in Colorado after they had legalized it. Two years later, they were giving the taxpayers money back because they had collected, literally collected an overage and taxes. Like we have too much money and it gave some back to the citizen, which was just incredible.
Rob:We talked to her a little gentlemen and we talked to another gentleman a few weeks back now who has worked in the cannabis industry for some time starting various businesses. And you know, he says it like these dispensary's, their profit margin is razor thin. And because it is all the crazy taxation and things that they have to go through just to be able to keep the doors.
Brooke:Yeah. You know, there's some talk right now. I'm just hearing a little bit out of it. I'm sort of been out of it the last couple of weeks, but you know about what's happening in California. It's almost like there's, there's too much. There's just too much competition. There's too much in inventory that it's turning into a bit of a tricky situation there. So it really does need to be well managed, you know, at each state. But there's so much money in it for everybody. And there's so many benefits for everybody, you know? That to me, it's just, it's just crazy that we're still this low
Rob:moving forward. Can you talk to us a little bit about the science behind CBD and how it interacts with the body?
Brooke:Oh boy. Yes. So glad you have in our bodies, we have something called the endocannabinoid system, also known as the ECS, right. Which is just this awesome system that we thought its main job is to absorb cannabinoids. Right? Which means. Like all of the other compounds that are found in the plants. Right? So whether it's the headboard, traditional cannabis, we're talking about it, they're filled with hundreds of compounds, whether it's CBD THC, CBG, CBN, a lot of three letter acronyms. Right. But our body is primed with these receptors to be consuming them. Now, like those cannabinoids can also be found in like certain foods and that kind of things, but there's nothing. You know, like even things like mango or certain fruits and vegetables, like they all sort of have some really awesome properties to them that stimulate the same receptors on our body, but that body is the, those receptors. The number one job is trying to be to, you know, get the receptor to connect to the consumption of cannabis in some capacity. And then what the ECS does is helps your body maintain homeostasis. So if we break it down and look at what we talk about for CBD, right? Anxiety, sleep pain, PTSD, depression, mood disorders, right? All of that. If you think of them, there's like, there's an imbalance, whether it's chemical or not, there's like an imbalance in the body. Right. So really breaking down. If you're feeling off kilter, right. And someone you're then giving CBD, which powers, what supporting this you in center is basically like how we can think about what CBD or cannabis does for the body in general CBD tends to have the biggest receptors and are like the most welcomed to those receptors,
Rob:easily absorbed. So some of the things that I've
Bento:heard about CBD is that you also need a small amount of THC to get the proper benefits. Is that true?
Brooke:So this is where I'm sure you've heard the term full spectrum CBD, right? So full spectrum CBD means that you've got all of those compounds we talked about that are in the plant right now, in order for it to be CBD from hemp. Right. Which is what I work with, what a lot of the CBD companies that you don't have to buy in a dispensary, right? It needs hemp is considered only hemp. If it has 0.3% THC or less, really in minute amounts. So you take it high, you won't get stoned. You won't get the munchies from this amount. Right. But all of those compounds together, when you have a full spectrum, Make the CBD more effective. I like to think of it as like a single center of CBD or is it CBD with an entire sort of like, you know, background orchestra with it. Right. It's just like sure. CBD on its own is kind of awesome. Right. I've listened to like Beyonce sing solo. Right. Put everyone behind her, put those dancers, put the music, put the bands, like that's going to be like a blowout.
Rob:So it was better than Beyonce. So I'm just going to say it might be an unpopular opinion, but yeah,
Brooke:that's, that's how we look at it. So, yeah. And the cool thing is that if you're using T H. And you don't want to get too high or stoned, but you want a lot of the benefits, the higher amount of CBD you have in it. Well, actually like tone down the effects of THC because they both fight for the same receptor. So it just sort of like slows down the absorption so that if you want some of the benefits of recreational marijuana or medicinal marijuana, but you want to be able to function. Then you get like a one-to-one ratio of CBD to THC.
Rob:I have seen those where the THD is like 13 and the CBD is like 18 or something like that. And they say that it is that very balanced.
Brooke:You're still getting a lot of THC that would still not pass a drug test. If you need to, that's still considered legal, you know, in the traditional sense of the world, it would not be considered hemp either. However, you would not be getting as stoned, right? So it's a functioning way to be using it. If you need those high levels, THC is incredible for pain. So for someone like my husband, high levels of THC is really beneficial. Right?
Bento:What about the quality of CBD? So, you can get it, you know, I'm sure like you're a company high quality, but you go to any gas station around here and by God now sell like a little of CBD flower in like a plastic tube. Yeah. What's really the difference is, is it the way that it's farmed? Is it the way that's grown? Well,
Brooke:I mean, would you like to get your steak from a butcher or from the gas station? Right. So there's like different ways to look at it. So like, I wouldn't go for my vitamins and supplements at a gas station. Right. I'd like to go to like a whole foods or like, you know, a specialty store for it.
Bento:But when you're just talking a plant, how does that, how is the quality differ, especially when you think of TC plants and it's all about the percentages and how high its content is. Is it the same with CBD? It's just, if you buy low quality, you're going to get low, percentage of CBD and actual benefit out of it.
Brooke:Well, you know, listen, I'm, I'm sure there's plenty of good quality gas stations, CBD products, right? Like I have not done a deep dive. That could be really fun. You know, the difference is, is the quality right? As well as the transparency and knowing that you're getting what you're paying for. Right? So like when anyone's looking for a CBD company, I always say one, you want to make sure it's a transparent brand. So it's really important to be able to see company COA or just to know it's their certificate of analysis, which basically means that if even if you don't understand what it means, if a company is willing to share it, they don't have much to hide. Right. Because if I'm to say here, here's all of what a third party has tested of my product. Exactly. So there's nasty stuff, right. As I'm claiming that if I'm saying I have 10 mil milligrams per scoop of CBD per in my product, you're going to see, you know, let's say between nine and 11, you know, in the test.
Bento:You're going to sell CBD in this country. Do you have to have those certifications done? You don't.
Brooke:Now another thing is a, like a bio regulator and a bio modulator. And what that means is that it absorbs everything from the soil. It's great for any sort of toxic waste lands to help clean out the soil. So I knew they were doing some really cool project with Hiroshima, right? Lansing hem to help clean the soil. Right. To try to sort of bring that area back. Now, I don't want to be consuming hemp from a toxic wasteland. Right.
Rob:Because
Brooke:listen as a dietician, like I can't say yes or no, but I'm just, I think it, you know, so you want your. The plants that your supplements are coming from to be clean. So I really prefer for them to be organically grown. And even if it doesn't have like the USDA organic label on it, which is still really tricky for hemp farmers and expensive at this stage to know that you're getting it from as clean as soil as possible. So that all is getting from the ground or like really awesome nutrients. And then I'm not consuming any extra nonsense with my hand.
Rob:Right. So there is no real percentage stake then it's really just about the quality of the actual plant and where it's grown and how it's grown and whether pesticides or whatever else is there not necessarily like, well, this has, you know, 20 THC versus 10 or some sort of measurable, except the simple, how many milligrams of CBD CBD does this?
Brooke:Sure, you know, and a full spectrum product, we'll obviously have, you know, all of the other cannabinoids in there, if there's like an isolate, which just be the CBD. Right. So, you know, and there's pros and cons to both. I'm very much pro full spectrum at all times, but you know, even still, like you might have some gas stations CBD or Eric, just to say cheaper CBD, that's actually not quality CBD. It's an isolate. It could be really, really broken down because that's what makes heat right. Wrong poorly. So that the extracting process isn't super awesome.
Rob:When it's broken down, you're saying it's like just dilute. Yeah.
Brooke:And, and the fact that like, we need to like, honor, like these compounds, right? They're chemical compounds that are found in the plant naturally when they're over-treated, when they're overheated, when they're overused, you know, you're, you're going to have it broken down. Great, great natural product itself. Right. And so my only has it, like, people can sell an inferior product, but if I have someone like you joke, who's like, oh, I've never tried CBD. This looks really affordable. I'm going to go give this a shot. You take it for a couple of days. And you're like, I feel nothing. I'd rather go do something else or have a glass of wine or whatever. It it's. It does us all a disservice, right? Like poor quality CBD, the people trying it as well as the businesses that are trying to do it the right way. Sure.
Rob:That definitely makes sense. Back to CBD and how it affects the body in terms of those cannabinoid receptors. Is there a way that you can influence those to receive more or less by eating or doing certain things? Like, is there some sort of control mechanism that our body has for those? Or is it just constantly looking to gather
Brooke:it's not so much a mechanism, right? There's no, on-call switch for, like, we need some help here. Let's write what basically those receptors can be relatively dormant. So if you were eating a really unhealthy, like standard American diet, right? Like pizza, chicken wings, whatever. Right. There's zero judgment here, just saying,
Bento:right. So.
Brooke:If you're eating really poorly and you're not taking care of your body, you're not exercising or not sleeping, drinking water. Right. All like the simple fundamentals that everybody knows you can't go, well, I'm going to take this awesome CPD and like, everything is going to be okay. It's not a magic pill. What it is, is a great supplement to everything else that you're doing. So those receptors will be more awake and more receptive if you're also like treating your body properly. Cause that's the vegetables, the lean proteins, all of that, that really helps stabilize the ECS. And then after a few days of consuming a high quality CBD, then it's going to be like, okay, like I understand what we're doing here.
Rob:Okay. Interesting. So even if you're just being a couch, potato and start taking the CBD, you might not even necessarily feel the full.
Brooke:Yeah. And listen, you, you still might, like if you're taking your couch potatoes, you're taking a week off and you're just sort of doing your thing, right? Like, and you just want to feel a little bit better, get those like shoulders down from your ears or get that, stress, headache that you're having in the back of your neck. Like all of that. Sure. It can still be beneficial, but you're not going to reap the true benefits unless you're sort of doing like the whole approach is the best way to deal with.
Rob:So that's how you take your approach to with daily habit CBD, the fact that you want your clients or customers to take that full approach. Sure.
Brooke:It's not all or nothing either. Right? Like it's different than when I'm in my like, practice, right. Where I was like really strict. And the goal was weight loss and the goals, and it was like, eat this, this, this, this do this, this, this that's like, you know, I joke that like moving from the diet world, I'm a little bit heavier, but I'm a whole lot happier, you know? Right. So I think that it's just important to just kind of find what's your happy balance. Right. And if you're happy balance is having a couple of cookies, like there's no judgment there. It's not going to affect your CBD. You know, benefits are not right. If you're happy balances, you know, smoking a joint at night or whatever, like it's still good for you, right? Like the rest of your lifestyle is good, but I'm just saying that for people who do zero positive things for themselves, they can't, it's, there's no magic pill at that point.
Bento:And what kind of dosages would you suggest for people trying CBD?
Brooke:That's a really good questions. Our product daily habit is really meant for wellness, right? So it was for people that are like, all right, I'm already doing okay, I'm trying to optimize, you know, everything who I am, whether it's that I'm really stressed because the world's on fire or, I'm trying to cut back on my alcohol for dry January or just really like, I feel okay, but how do I feel better? Right. That's what I'm my product is for. So for us, we found the sweet spot to be a 10 milligram serving, you know, once, twice, three times a day, we say that if you need byproduct more than five times a day, so if you need more than 50 milligrams a day for benefits, we're not the right product for you. And then I'd like to send you over to like a Charlotte's web, right? So we are a wellness focused product versus an illness focused. So my husband loves using daily habit because he puts it in his morning coffee. We are artwork the first powder on the market. And so you take a scoop of our powder and you put it into your coffee. It's a coconut powder base. It turns your coffee into the gun. It creamy. It makes it, it's like a non-dairy creamer, the cocoa
Bento:coconut.
Brooke:There's no coconut like this, this last production around there. There's definitely a hint of the cannabis. there's that type, you know, that earthiness that's there. It doesn't affect your coffee in a negative way at all. But so he likes it for that. But for his true conditions and pains, he can't be scooping. I mean, he'd have to be snottiness at that stage. Right? So for him taking pills or tinctures is much more effective. And that's when I sent him to Charlottesville. For someone like me, which is why I really wanted to create it for myself and for my patients in my office is because there was nothing that didn't feel like an illness product, everything felt like medicine. I wanted wellness and that's the main differentiation between us and other companies.
Bento:Awesome.
Rob:So where are we talking about then? Like just, the wellness vs illness talking about like, you know, what that means, so in my mind, I think of wellness as, optimum brain function and all those types of things like can CBD actually enhance those types of things, or is it just about how you're going to feel and that chemical imbalance correction, or can it actually scientifically give me something I don't have.
Brooke:That's a good question. I don't know if anything can give you something you don't
Rob:have, maybe I'm phrase that correctly.
Brooke:However, there's incredible studies about CBD for people with add and ADHD. I don't suffer from either one. However, I am like the procrastinator, like galore. When I first get to my desk, I'll be online, trying to respond to emails. Sometimes I'm looking at Twitter, I'm looking at Instagram. Like I am like, I'm very promiscuous with like my browsers, right. So what I find is when I had my CBD first thing in the morning, I can really just get down and dirty and get my stuff done for those first, like two, three hours of day. Where it's like, and if I'm productive those two, three hours in that morning, like I can conquer the world. And so I noticed a difference when I don't take it. Right. And like how many windows I have open at the same time is that I'm trying to be productive, but yet unsuccessful.
Rob:I'm a, I'm a big add guy. And so talk to me a little bit about that. And so, part of the, one of the reasons I like weed, right, is that I feel like it allows me to slow down and actually complete one thought in its entirety before moving on to the next would you say that the CBD has a similar effect or is it, cause obviously it's different from the THC. It's not going to be as a flower to your right or, or debilitating in a sense. And so does that seem as he feels like sharp?
Brooke:Yes. So what I find when I'm working with people who have. A very lovely relationship with, you know, consuming THC, right. That they are always looking for that certain feeling. Right. So I don't know whether it's like, it's that, for me, like, I call it like the heavy eyelid feel. Right. That you have a true, like physical reaction to it and it's, it's, it's not all negative. Right. I'm not talking about like sitting on the couch, watching Cheech and Chong and eating the munchies. Like,
Rob:I mean,
Brooke:this is the most fun I've had in a while, but it's it's, you just don't have that same reaction. It's not going to smell. Right. So from my husband who was, you know, really into THC and that's how he'd be like, okay, relief is coming. Cause he get that heavy eyelid. Right. Really? Like it would hit him. He, it took him a while to start to appreciate the benefits from CBD and what he was able to realize is that eventually. He would get that, although he never, he get those benefits, but she would never have that like heavy eyelids feel. He would never have that, like his, like his cadence and the way he spoke going a little bit slower. That's what CBD can do. It can give you a lot of those benefits. It doesn't have those psychoactive effects the same way as BHC. But if you're able to sort of separate the two, you'll see that you're still getting a lot of those benefits. You just don't feel stoned. But for me, that's a good thing. However, for other people, again, who are very familiar with they feel like they're missing, right? It's like feeling like you smoked the wrong stuff, right. Or like you bought the cheap stuff.
Bento:I mean, you can just smoke and smoke a T. Oh,
Rob:I it's funny, you know, are any of the people you work with? I wonder like, you know, if you were a, or are a heavy THC smoker and would try to wean yourself off for say, have you seen anybody who has really substituted one for the other and kind of made that transition?
Brooke:Yes. And I'm pro both, right? I'm very pro whatever works for you. People need to find relief, however they can do it. And this is like the most benign way to do it, right? Yes. So there's people who are like, I only feel better when I'm smoking, right. Or my pain is gone or my anxiety or my stress. However, like I can't like be alone with my infant or I can't get through the day as productive as I need to be, or I'm not comfortable driving my kids or whatever the goal is, or I can't really show up at work, you know, in like a suit trying to be this chill. So yes, it's been, it's been very helpful for a lot of people that like a lot of those. They are trying not to be stoned during the day. Right. And
Bento:that's, what's cool about it is that like, you know, Bobby and I we're very functional stoners. We can complete tasks, stone, no problem. My wife, on the other hand, she smokes and then she tries to like cook or do something. It can be dangerous. And that's the thing about TC. It affects everybody so differently. So it is nice to have that CBD option say, look, if I can't smoke during the day or maybe have a job or something, that's very strict and you get drug tested and you can't, you know, it's nice to have that option where I can take the CBD feel better and not have to worry about, you
Rob:know, life, but it's a much cheaper solution too. Isn't it? Isn't CBD like a third of the cost of THC or something. I mean,
Brooke:you know, I've actually never done a price comparison. Quality CBD is still expensive. Right. However, I would imagine it's got to be lower, but you know, and like we can say, it's almost like non-alcoholic boosts, but it's not the same because he's still got like all the pool properties, you know, But it's like you get that relaxation. You get all the healthy benefits without being impaired in some way. Which for some people isn't necessary. And for someone like me, I get incredibly powerful. Especially if it's not like crazy good stuff. So I like
Bento:peeping out the shades of cops coming from
Brooke:when I first met my husband. Like he would like, we would go out together and he's like, you don't speak. And I was just so like hyper aware of everyone around me, you know, he's like, you can't, you can not use any of this when we're out in public. And like, that was like what he put on me like 17 years ago, which was fine. It wasn't pleasant for me either again, as I said, now that it's different with these dispensary's and I can really sort of like, you know, custom make what I want. It's a different story. But I also, I like being really sharp and alert during the day. It's how I function the new Yorker. Like, you know, I through traffic, on a regular basis,
Rob:but that's the thing is, cause THD is obviously, you know, a part of my life, but it is something that. No. I was in the military, I'm a veteran. I did a deployment to Afghanistan. When we got back, they send you to the three mandatory trips to the counselor. And then after that, the decision is up to you. And it, it is one of those things where, you know, like, especially when I got back, it really was like, I would smoke before I went to bed just to help me sleep, but I don't want to have to do like, you know what I mean? Like I wish that there was a solution out there that is not going to be psychoactive. And, and you know what I mean? Like, cause I want to control that myself. Right. You know, if I want to smoke a joint for fun. Great, good for me. But I don't want it to be dependent on. For feeling good.
Brooke:Right. And it's also okay. Right. We're going to be dependent on things no matter what, right. And if this is what you're dependent on, like you are so far ahead of so many other people, right. Let's be honest. Imagine if they're like, all right, you're coming home. As part of this, we're gonna, you know, give you an option of a really high quality CBD that's subsidized by the government. Right. And we're gonna help you readjust to, you know, your home life again. And this is one of the ways that we think that this can be beneficial along with counseling, along with using this and some healthy lifestyle choices. Like this is your best way to like re enter this worlds back here that you're coming home. That would have been great. Or if that's not working, you know what, let's move you to the dispensary. Right. You're going to need some higher levels of THC to help with the pain or the sleep, or just the transition in general. Right? Like, to me, that sounds like, like. A dream for people, whether it's coming back from the military or whether it's from traumas, there's so many different things that it could be so beneficial for. And you could think of all the P the reasons why we abused things, right. If we're abusing alcohol, abusing painkillers or other pharmaceuticals, right. It's all due to like some, some sort of trauma that was deep.
Bento:I'm sorry. We went to
Rob:Yeah, it's true though. I mean, that's, that's the thing. I mean, God, even I think about like, even when I was kid, like why I first started smoking pot. I don't really know, but, but I bet. Yeah. Something. Well, why has it become a part of your life versus not? Right. I know plenty of people, you know, smoke pot a couple of years, they went back, tried a couple of times, never went back, you
Bento:get married and have kids, and then they stopped and they never smoke
Rob:again. Right. Or even booze though. But people who, you know, go heavy on the booze versus people who don't, you know, and it's interesting to see that distinction as to why some people progress forward with it and why some people don't.
Brooke:Yeah. Yeah. And the more I learned, the more I realized my husband was self-medicating for years. Right. That while we, his disease really only started, you know, like fully diagnosed 15 years ago, it was really think there's a history of it all the way into his early teens, you know? So it's, there was, it was all there. So no wonder why when he was experimenting in high school and in college that this really hit him well, and I think for a lot of. Right. Who, who sort of like found, you know, cannabis and we're like, this is great. You know, it could have gone the other way. And for a lot of kids, they used to say to kind of, you know, or smoking pot was a gateway drug. Right. Which is complete bullshit. Pardon my language, but
Rob:no, no, please swear more. It's okay. We appreciate it.
Brooke:So like, and what it is is that the people who were reaching for pot earlier, right. And who were finding relief with it is that they were truly finding relief. And then when that pain or whatever, they were finding relief from was deeper. They were looking for more. And that's really what takes kids down like the wrong direction. When it comes to drug usage, other people, they find pot and it works for them. And then there's someone like me who could take it or leave it, you know, throughout my high school, you know, college, twenties, like, you know, it's like in my forties now, but like, I'm like fucking up in my house.
Bento:And there are just some people that are going to be subjective to experimenting and trying other things. I mean, marijuana, marijuana is only a gateway drug because it's. Easiest drug to find, and it's the cheapest. So naturally you're going to start with that, and it's also the lightest, like it's not addictive at all physically, so you get kind of why, all right, this makes you feel good and you're young and you're an idiot. And you're like, all right, I'm going to try Coke now, you know, and you graduate. And then, you know, hopefully it's a, it's a temporary thing, but I feel like a lot of people do go back to just marijuana. After doing
Rob:those holes in your nose are forever.
Bento:Cocaine
Rob:is temporary. The holes are forever a hell of a drug. On that note so with CBD, right? No Dicker properties, no side effects. No, none of that.
Brooke:No, no, you know, listen, I'm sure people with an addictive personality could become addicted to drinking water, right. Those, those true, real addictive personalities. So, for me, I think it's much more of a habitual thing, I think, and I think the same for it for, cannabis, marijuana use. I think it's more habitual, but no, that's the cool thing about, quality CBD. There's no side effects there's, no addictive issues. It's really it's so it's a safe as it can come. I mean, I get, my oldest daughter is a figure skater, right? So she falls, this kid gets hurt often. He's using CBD. Well, my product is not marketed towards children. I don't sell to children. Like I can get my own kid what I need to give her. And it's really beneficial for her certain times, when she's hobbling out of her bed in the morning and I'm like,
Bento:are there any states left that don't allow the sales CBD or. There's a federally.
Brooke:So it's, this is what's different. So it's federally legal right now in the 2018 farm bill that did that, which means federal government says this whole country is cool with this. However, each state also has its own rules. So I know that there's some middle American states that are still not for it. However, we're legally allowed to ship to all 50 states. So it's common with
Rob:so they can still order online and they just came
Bento:in the store. I
Rob:think so, because I bet you, those people are getting taken advantage of and spend their money on crap cause they can't consult with anyone.
Brooke:Right? Yeah. I was hoping in this last year with, politics going in the ideal direction that I think we're going in, that we were going to start seeing some more legislation, really pushing things forward and not seeing it as fast as I would like, but I I, I think most of the people underneath them are very for it.
Bento:It's one of the only bipartisan issues in Senate and Congress is legalizing marijuana.
Brooke:But what gets really complicated is that, I work with a plan. I grow my own plans up in Massachusetts. Right. And yet there's so many people that are still in prison. Right. None of them have my skin color. Right. So most of them are darker. Right. So they're black, they're brown. And they're in prison for, you know, selling a plant that I can grow legally. Right? So the rule is you can go up to six plants per adults or adults in the household, so that when we live there for all at the beginning of COVID, that we were growing these 12 gorgeous plants, that's more than enough to put other people away in prison. So, you know, I still have to be very aware of this privilege that I have, and that there's still so much more work to be done in this world in order to make things make sense.
Bento:So the dispensary's. The licensing and those are huge dollars. So the only people that are getting them are rich white people, unfortunately, and it's leave it to the government, just mess everything up all the time and they can't do anything. Right.
Brooke:I know I'm optimistic though. I, I really am, but like the funny thing is being in the CBD space. When I first started, it was either, it was me like the science nerd, right. Or it'd be like a bunch of guys in suits, you know, who had a lot of money thrown around or like the bunch of like Ty dues with ponytails. And like, no one like me though in there who was like, all right, like I'm scientifically educated. I have a background in this. I have truly studied this plant. Like, this is what's going on. It was like, I couldn't find like which group I'd rather speak to, which was kids,
Rob:I like that. So talk to us about your product and specifically I'm interested in how you make a powder. I mean, obviously now looking for your secrets there, but like how do you mean, like, how does the hell does that work?
Brooke:Yeah, yeah. So, we turned the, you know, CBD oil into a powder using some really cool technology. And it, it works great and it really, holds the integrity of the CBD molecule and the strain. And we're very pleased with all of our third party testing when we test the final results. And then we combine it with coconut powder. And you were talking about brain health before, so our coconut. Is really high quality, healthy fats. So it's 50% MCTs, which are those like medium chain triglycerides. And those are also known to have incredible like brain boosting benefits, right? So when you combine CBD and healthy fats like that, specifically the MCTs, you, you get this incredible combination of like this good for you boost. But the coconut powder is the real secret there. And that it, it makes things creamy. The idea for me to like, be using a tincture or a dropper in my mouth, like I'm not pouring oil into my mouth. Like just not going to happen. I'd rather read, you know, I'm like no way. You know, gummies. Sure. They're fun. But like I'm a dietician. Sugar is not my jam. You know, it just, nothing has made sense besides this. And it really, once I thought of it, it was just like you know, like I think doves like flew out of my ears or something and it just made total sense and it's really user-friendly. And the last thing I wanted was for my product to be something that ends up in people's medicine cabinets that gets dusty. And you forget about right. This, we keep next to like, you know, my husband's not on the kitchen
Bento:cabinet. I keep it with the gas station CBD.
Rob:Putting it in your coffee and actually creamer. Like that's something people need is every day part of their habit. Like, couldn't be easier. Sounds like you just
Brooke:named it right. Daily habit right there. So, yeah, that's it exactly. I want us to mean that people were going to use every day, not like try for a few weeks and then forget about right. And it's a great way. So you could coffee, your teas, put it into a smoothie. You know, I like it at night in a team sort of like helped me chill out with no caffeine. It just, it just does it that way, but yeah, it's really, user-friendly
Rob:ah, like a fixed timetable. Like, you know, if you were to use that product for. A week. Are you going to see it or feel it more at the end of that week compared to the beginning? Or is it like the next day it starts taking hold.
Brooke:Everybody is different, right? And so like, if you were to take it with, you know, the amount of THC that maybe wouldn't really feel it as quickly, what I like for people to do is after taking it for like, say two or three weeks, then take a week off often what people are going to see is more of the app. Uptaking it exactly like all of a sudden, like my shoulders up here, you know, by the end of the day of work
Bento:or exactly
Brooke:like your sleep quality is not as good. Like you start to see like what's happening with out. It, it's not always like, just, it's not like that THC where, you know, you take it, but sometimes take a step back and you don't take it for a little bit. You're like, oh, I'm not as nice to my husband.
Rob:Right. Right. And it's funny too, because that's actually really good advice too, because then you're creating that, you know, that aha moment too, for customers. Right. Because without that heavy lid feeling and the immediacy kind of impact feel, I like that. Because if you stop the potential of feeling that loss. And so that's a really good way to tell what it's doing for you.
Brooke:Yeah. I recommend people take vitamin D right. Or magnesium, or, you know, some reason they don't feel the difference. Maybe they would notice a difference once. Like if they're not getting sick as much, cause vitamin D will help with immunity, but like it's not in your face. And that's how I kind of think would CBD. But for people suffering from something like anxiety or pain, something that they're true is a true factor where you could on a scale of zero to 10, you can kind of match where you are. You know, you'll see it trending down. So if it's was eights, you know, for the first week, you'll start seeing it going down to five. So where something like that taking that break really makes you appreciate what has been doing for you can be like a silent benefit.
Bento:Right. Awesome. And and tell everybody where we can where they can get your,
Brooke:you can get everything at daily habits, cbd.com.
Bento:Awesome. Brooke, this is really awesome. No. You said this was the most fun you've had in a while. And it was the most fun we've had in a while, too. This is awesome. You know, good laughs. Learn about CBD. We really appreciate you coming on and teaching a couple of dumb dudes like us you know, about cannabinoid systems and all those fun
Rob:things. Thank you so much. It was good. Talk to you for sharing. Like Joe said, thanks for coming with, teach us. Thanks for having me on of course, best of luck. I'm going to, I'm going to buy something later. Send me an
Brooke:email. I'll send some to you.
Bento:Oh, beautiful. Thank you. Thank you.
Rob:Thank you. Thank you. Thank you. Have a great day. Yeah.
Brooke:CBD samples.